31 July 2026
Coupons, Cashback, Cross-Sell: Which Coupon Format Actually Converts
Comparison of key couponing formats in 2026: discount codes, cashback, free shipping, free samples — what converts best at the POS.
Blog
Insights on the receipt as an ad channel, the buyer journey, and AfterBon.
24 July 2026
Receipt Lifetime Extension: What Happens After Payment — and Why Brands Care
The moment right after payment is the most valuable in the customer journey — and the least used. How brands can change that.
17 July 2026
How to Scan the QR Code on Your Receipt (Step by Step)
Step-by-step guide: scan the QR code on your receipt with iPhone, Android, or tablet. Plus tips when the code does not work.
10 July 2026
Convenience Retail in Germany: Assortment, Trends, and New Ad Channels
Convenience retail in Germany: market size, assortment trends, competition, and new advertising channels for petrol stations, kiosks, and convenience stores.
3 July 2026
App Fatigue: Why the Browser Is the Better Loyalty Channel
Loyalty apps are losing reach — the browser is winning. Why app-free couponing delivers higher conversion in 2026.
26 June 2026
GDPR at the Point of Sale: What Receipt Advertising May — and May Not — Do
What receipt advertising is allowed under data protection law — explained clearly for brands and retailers. GDPR-compliant, without tracking traps.
19 June 2026
Petrol Station Shop 2026: Extra Revenue Without New Assortment
How petrol station shops unlock incremental revenue in 2026 — through digital receipt advertising, without new hardware or range changes.
12 June 2026
QR Code Couponing: The Underrated Performance Lever in Physical Retail
How QR code couponing works at the point of sale, what conversion rates are realistic, and what brands should watch when implementing.
5 June 2026
From Receipt to Ad Channel: How 8 cm of Paper Becomes a Marketing Asset
The receipt is retail’s most underrated touchpoint. We show how it becomes a measurable ad channel — without hardware overhaul.
29 May 2026
What Is Retail Media — and Why No One Can Ignore It in 2026
Retail media is Europe’s fastest-growing ad channel. We explain what it means — and how brands should position themselves now.
6 April 2026
The receipt as an advertising channel: Undervalued potential in the marketing mix
Why a receipt is more than proof of purchase: touchpoints, timing, and how AfterBon turns digital receipts into a measurable ad channel.
6 April 2026
The buyer journey does not end at the till: How AfterBon extends the purchase path
Classically the journey ends at purchase. Here is how to use the moment after—with post-purchase discovery, examples, and measurable performance.